THE OFFER fixed scope · fixed price · ten business days

The Position Call.

Ten business days. You leave with a decision, the evidence behind it, the words to ship it, and every bet we turned down on the way.

$12,500
first three clients: $7,500
for a named case study
01

It starts with one hour, with you.

The person who owns the bet is on the call, because how you got your current positioning is half the analysis. We cover five things.

1
Your current positioning, and how you got it. Who chose it, what it replaced, and what you turned down at the time.
2
The market as you see it. The rival named in deals you lose, what the buyer does if they pick nobody, how hard they evaluate.
3
The options you are already weighing. They go into the slate as labeled bets, tested as hard as mine. If yours wins, you see it win in the scoring. If it falls apart, you see exactly why.
4
The proof you actually hold. Named customers who will take a call, audited numbers, outside validation. Work that is almost ready does not count. This is the uncomfortable part, and it is where every engagement so far has found the bottleneck.
5
The trigger. The raise, the board date, the competitive fire this decision is for, who approves it, and what is off-limits.
before the call: a 20-minute intake form and a folder of what you already have. the call spends judgment only on what research could not fill.
02 / THE BUNDLE · NINE ARTIFACTS, THREE LAYERS

Ten business days later, the bundle.

THE DECK · to decide
The sectioned showcase, in your brand
The full bet slate, scored
The Call, with conditions and tripwires
THE REPORT · to understand
Market map by fronts, sourced
Brand-distinctiveness scorecard
90-day proof plan with walk-away lines
Message house + board narrative
In-market copy, final, in your voice
THE WORKING PAPERS · to defend
Every test verdict
Every rejected bet, in full
Research provenance per claim
Modern-analog appendix, sourced

Then ninety minutes together to pressure-test the call, with the person you report to in the room. Thirty days later I check the tripwires with you.

03

Decision-grade or we keep working.

THE GUARANTEE

If your executive team does not rate the bundle decision-grade at delivery, I rework it with a further working session at no cost. If it still is not, half your money back.

WHAT I WILL NOT GUARANTEE

Market outcomes. Positioning pays back in quarters. Anyone who tells you a rebrand pays off on launch day is selling you a launch party.

04

Not ready for the flagship?

Strip the Name
Your homepage with the name and logo stripped off, scored on the 8-asset distinctiveness benchmark. Would a buyer know it was you?
free
The Position Audit
Profile, divergences, competitive fronts, brand scorecard, and top-3 bet sketches. Three days. Credits to the flagship within 60 days.
$2,500
▸ The Position Call
The flagship above. The decision, the evidence, the words, and the rejected bets. Ten business days.
$12,500
Positioning Operator
The retainer. Run the proof plan, re-run the scoring each quarter, sharpen the story as the market moves, support your exec comms.
$6–8k/mo
WHO THIS IS FOR

Anyone with a trigger and a stake in the bet. If you are the one who will defend this decision upward, the working papers are built to be your ammunition, so bring your economic buyer to the call. If nothing is forcing the decision, hold off. With no trigger the work becomes a document instead of a decision, and that is a waste of your money. With a trigger, the first call is the diagnostic itself. You will learn something about your positioning whether or not we go further.

Book the intake call