INTAKE · THE FIRST HOUR the same call whether or not we go further

Sixty minutes, with the person who owns the bet.

The intake call is the diagnostic itself, so you walk away knowing something about your positioning whether or not we work together. You are on the call yourself, because how you got here is half the analysis.

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How the hour runs

0–5

The frame. One minute on how this works, stated plainly. My engine runs your business through the core body of positioning thought and argues against every play. I make the recommendation, and the call is yours to take. Your documents run through that engine, so you tell me now what cannot leave your walls.

5–18

How you got here. What the site says you are, who wrote it, what it replaced, and what you almost chose instead. The options you turned down reveal the sacred cows.

18–30

The market as you see it. The rival named in deals you lose, the leader and its strength, what the buyer does if they pick nobody, and how hard they evaluate.

30–42

Your options. The plays you are already weighing go into the slate as labeled bets, tested by the same pass that argues against mine. I capture each one in your words, with your conviction level and what evidence would change your mind.

42–52

The proof you hold. What you have today. Named customers who will take a call, audited numbers, outside validation. Work that is almost ready does not count. This is the uncomfortable part, and it is usually where the bottleneck is.

52–60

The trigger and logistics. The decision or date this work is for, who approves it, anything off-limits. Then document handover, the 90-minute working session booked with the person you report to invited, and the 30-day check-in noted.

BEFORE THE CALL

What to bring

The twenty-minute intake form, completed. A folder with your deck, site copy, win/loss data, prior research, and brand guidelines, whatever exists. The call spends judgment only on what the research could not fill.

AFTER THE CALL

What happens next

You get a written digest to confirm or correct. Then ten business days of engine time and my judgment. The bundle arrives, deck and report and working papers. Ninety minutes to pressure-test the call. Thirty days later, the tripwire check.

The first hour is the diagnostic. You leave with something either way.

two engagements a month, so the attention is real · scheduler link pending, email books the call for now

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