Ask the hard ones first.

An engine I built ran the exploration and the adversarial testing. I judged the output and made the call, and the call is signed. The difference matters: the engine means no route goes unexamined, and my record means the judgment is not a language model's. You are paying for the judgment three real repositionings bought, applied to a search no human could run alone in the time you have.

If you have sixty thousand dollars and twelve weeks, some of them are excellent. This exists for the trigger that will not wait: ten business days, a fixed price, and the work shown, including the bets we rejected, which nobody else will show you.

A twenty-minute intake form, a folder of materials you already have, and one hour with me. We cover your current positioning, how you got there, the options you are weighing, and what proof you actually hold. Your options enter the analysis as bets in their own right, tested as hard as mine. Then I go to work and you get the bundle in ten business days.

They are processed through the engine as part of the analysis. I tell you exactly that in the first five minutes of the intake call, and you tell me what cannot leave your walls. Nothing you give me trains anything or is used for anything but your engagement.

status: data-handling terms to be verified against the underlying tooling before publish. this caveat ships until it is.

Then the call says so, you get the evidence that it holds, and the proof plan hardens it. Do not reposition is a legitimate call and I have made it.

Companies without a trigger. If nothing is forcing the decision, the deliverable becomes a document instead of a decision, and that is a waste of your money. And it is not built for the product marketer trying to impress a boss; it is built for the owner of the bet.