METHOD last run: 8 plays built · 2 ruled out · 1 recommendation

My method, run as an engine. The call is yours to make.

No consultant working by hand can build eight positioning plays and argue against every one of them inside ten days. I can, because I spent a year building the engine that runs my method at that scale. Twenty years of positioning judgment, encoded and tuned, and getting sharper every run. Here is how it works, in full.

01

The five stages

01
interrogate
The engine reads your business the way a buyer would. Your deck, your site, your win/loss data, plus the hour with you. The questions come from the core body of positioning thought, one sharp set per framework, and it asks only what the research could not fill.
02
argue what fits
This is where we argue which positioning strategy is right for you, right now. Do you differentiate, or just get distinctive. Do you create a category, or anchor to one that exists. Do you lead with why you are different, or what you actually do. These are real forks, and the right answer depends on your market and your moment. The engine takes a side on each one for your situation, instead of handing you every framework and wishing you luck.
03
generate 8 plays
Six to eight real positioning plays, each built from the strategy that fits and tied to recent companies who made the same move. Sourced outcomes, including the ones that failed. The options you are already weighing go into this slate as labeled bets, tested as hard as mine.
04
argue against each
A second pass argues against every play. Where the proof is missing, where everyone is already saying it, where a bigger rival already owns the ground. Every verdict is written down in full, including the ones that hurt the play. The plays that fail stay in the deliverable with the full argument that ruled them out.
05
score, then the call
The plays left standing get scored on six weighted criteria, with risk kept separate so a bold play is not quietly punished for being bold. Then I make the recommendation. Three reasons tied to the scoring, the conditions it holds under, the fallback if they fail, and the signs that would tell you it is wrong. The call is yours to take.
02

The scoring stays neutral. The plan is yours to run.

THE INSTRUMENT

The scoring is transparent and the weights are printed. You see every criterion, every score rationale, every raised score ⬆, and every rejected play. Nothing in the scoring is my opinion; everything in it is checkable.

THE CALL

A clear recommendation you can act on. Three reasons cited to the evidence, checkable conditions, a stated fallback, and tripwires. If your own option wins, you will see it win. If it falls apart, you will see exactly why.

In a market where everyone says the same sentence, the position that wins is the one a skeptical buyer can verify.

03 / THE QUESTION YOU ARE ALREADY ASKING

Did I build a machine to do this? Yes.

That is where the advantage comes from. Twenty years of positioning work built into an instrument that runs my method against every play and tests each one harder than any consultant has time for. The engine is how I bring all of that judgment to bear on your business in ten days instead of twelve weeks.

Nobody hides that a Bloomberg terminal ran the numbers. The engine is my instrument, and I tune it. Your documents run through it, which is exactly why I tell you so in the first five minutes of the call, and you tell me what cannot leave your walls.

The consultants hiding their tooling are mispositioned. I would know.

04

What a run produces

Every engagement ships in three layers, because you have three jobs. You have to decide. You have to understand it. Then you have to defend the decision to the people above you.

LAYER 1
The deck

The meeting artifact. Sectioned, client-branded, built to walk a leadership team from market to call in one sitting.

LAYER 2
The report

The complete reasoning, in order. Market map, the splits, the full bet slate, the call, the proof plan, and the copy ready to ship.

LAYER 3
The working papers

The audit trail. Every verdict, every score rationale, every source, and every rejected play in full. When the board asks how you know, you hand them this.

See the work