Twenty years of positioning work as a marketing leader. Three repositionings carried out for real companies, with my name on the outcome. And one engine, built and tuned over the last year, that runs all of that judgment at a scale I never could by hand.
I repositioned and renamed the company as CMO. Branded search up 50% in eighteen months off a zero base, unaided recall up 30 points, and new logos from 100 to 300 a year. Marketing Team of the Year.
And the honest part. The brand went backwards for eighteen months before it went forwards. That is why every engagement ships a proof plan with walk-away lines instead of a promise.
Moved an open-source database company upmarket into enterprise, from eight reps and no ICP to named Fortune 500 accounts. The company is HEAVY.AI today.
Moved the argument from territory planning, where the product story was tidiest, to incentive compensation, where the buyer's pain was sharpest. That wedge won the company its first Magic Quadrant leadership spot.
For the last year I have built and run my own instruments instead of buying someone else's. The engine is the standing proof of five working principles.
Twenty years of positioning work, and one engine that makes it inspectable. That combination is the offer.
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