Twenty years of positioning work as a marketing leader. Three repositionings carried out for real companies, with my name on the outcome. And one engine, built over the last year, that makes that judgment inspectable.
I repositioned and renamed the company as CMO. Branded search up 50% in eighteen months off a zero base. Unaided recall up 30 points. New logos went from 100 to 300 a year. Marketing Team of the Year.
And the honest part: the brand went backwards for eighteen months before it went forwards. That experience is why every engagement ships a proof plan with kill criteria instead of a promise.
Repositioned an open-source database company upmarket into an enterprise motion: from eight reps and no ICP to named Fortune 500 accounts. The company is HEAVY.AI today.
Moved the argument from territory planning, where the product story was tidiest, to incentive compensation, where the buyer's pain was sharpest. That wedge produced the company's first Magic Quadrant leadership position.
For the last year I have run my marketing life as a self-improving system. The engine is the standing proof of five working principles:
Twenty years of positioning work. One engine that makes it inspectable. That combination is the offer.
Read the method