I build every play your business could make, test every reason each one might not work, and bring you the one left standing. Ten days.
AI moved the ground under every B2B category. Incumbents bolt agents onto old platforms. Startups claim your words. The free layer makes your core claim sound like table stakes. Every quarter you spend deciding is a quarter a faster rival spends owning the ground. A top consultant is a twelve-week wait. An agency rebrand is a six-figure art project with no proof behind it.
Most teams make this call once, on instinct, in a room, and never write down what they turned down or why.
The engine reads your business the way a buyer would, builds six to eight real positioning plays, then tests every reason each one might not work. The plays left standing get scored on six things a buyer cares about, with risk kept separate so a bold play is not punished for being bold. Then the part you actually pay for. I make the recommendation, tied to the evidence, with the conditions it holds under and the signs that would tell you it is wrong. The scoring stays neutral. The decision you take into the room is yours.
A recommendation means nothing until you know what it beat.
Repositioned and renamed the company as CMO. Branded search up 50% in eighteen months off a zero base, unaided recall up 30 points, and new logos tripled.
And the honest part. The brand went backwards for eighteen months before it went forwards.
Moved an open-source database company upmarket into enterprise, from eight reps and no ICP to named Fortune 500 accounts.
Moved the argument from territory planning to incentive compensation, where the buyer's pain was sharpest. That wedge won the company its first Magic Quadrant leadership spot.
Twenty years of positioning work, and one engine that makes it inspectable. That combination is the offer.
A fixed-scope positioning engagement. One hour with me to start. The options you are already weighing go into the analysis as bets in their own right, tested as hard as mine. If yours wins, you will see it win in the scoring. If it falls apart, you will see exactly why.
Ten business days later the bundle arrives. You get the deck to decide with, the report to understand it, and the working papers to defend it. The call comes with its conditions named, its fallback stated, and the signs that would tell us it was wrong. Then ninety minutes together to pressure-test it, with the person you report to in the room.
First three clients pay $7,500 in exchange for a named case study.
If your executive team does not rate the bundle decision-grade, I rework it with a further session at no cost. If it still is not, half your money back. I do not guarantee market outcomes and you should distrust anyone who does.