I run marketing as a self-improving system. I built a positioning engine that explores every route a business could take, tries to kill each one, and shows the work. Then I make the call. This page is where you can hire that.
AI moved the ground under every B2B category. Incumbents are bolting agents onto old platforms, startups are claiming your words, and the free layer keeps making your baseline claim sound like table stakes. A top consultant is a twelve-week waitlist. An agency rebrand is a six-figure art project with no proof discipline.
Most companies make this decision once, by intuition, in a conference room, and never write down what they rejected or why.
The engine reads your business the way a diligence team would, generates six to eight distinct routes, then adversarially tries to kill each one. Survivors get scored on six weighted criteria with risk held separate. Then the part you are actually paying for: I make the call, cited to the evidence, with the conditions it holds under and the tripwires that say it's wrong. The matrix stays neutral. The judgment is mine, and it is signed.
A recommendation means nothing until you know what it beat.
Repositioned and renamed the company as CMO. Branded search up 50% in eighteen months off a zero base. Unaided recall up 30 points. New logos tripled.
And the honest part: the brand went backwards for eighteen months before it went forwards.
Repositioned an open-source database company upmarket into an enterprise motion, from eight reps and no ICP to named Fortune 500 accounts.
Moved the argument from territory planning to incentive compensation, where the buyer's pain was sharpest. That wedge produced the company's first Magic Quadrant leadership position.
Twenty years of positioning work. One engine that makes it inspectable. That combination is the offer.
A fixed-scope positioning engagement. One hour with me to start. The options you are already weighing enter the analysis as bets in their own right, tested as hard as mine. If yours wins, you will see it win on the matrix. If it dies, you will see exactly why.
Ten business days later you get the bundle: the deck, the report, and the working papers. The call comes with its conditions named, its fallback stated, and the tripwires that would tell us it was wrong. Then ninety minutes together to pressure-test it, with the person you report to in the room.
First three clients pay $7,500 in exchange for a named case study.
If your executive team does not rate the bundle decision-grade, I rework it with a further session at no cost. If it still is not, half your money back. I do not guarantee market outcomes and you should distrust anyone who does.